For the Chinese public the new MINI has been presented for the first time. Realisation of the MINI profile is based on previous presentations since Paris 2006. The red design of the interior is taken up as a dramaturgical element for the natonal premiere of the new MINI.
Overall, the stand architecture and communication underscore the urban character of the brand.

© KSV | Werner Huthmacher
© KSV | Werner Huthmacher
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© KSV | Werner Huthmacher