The overall idea of the stunning MINI brand appearance is determinated in all facets of the MINI Brand Identity. Below the all-embracing housetop of the brand the range of product diversity of MINI invites the MINI Family. The stage – an affective golden showcase for the world premiere: MINI INSPIRED BY GOODWOOD.

The golden MINI frame as an architectural attribute of the brand together with the golden highlight platform and the glamorous film-screen collects forces for one of the most exclusive products of MINI: One MINI in a jewel box.

With the MINI ROCKETMAN Concept MINI refocused up to the MINI original values: The pure product in pure design. The reduction is to be emphasized by a presentation in a white room. Like in a laboratory a new concept is developed.

Individuality is all part of the MINI character. The MINI YOURS area in Shanghai is presenting this topic clearly. The room is completely designed with the MINI YOURS pattern, the floor is covered by a warm looking carpet, a rotating wall and an exhibit show the options for targeted individualization.

Exhibition space: