The world premiere of the all-new BMW 6er Coupé is the center of the brand stage. Based on the positioning of the as a brand shaper spotlighted BMW 6er Coupé aesthetic and design in combination with the athletic dynamic driving experiences move into the focus.
The layer principle resulting from the advertising development process becomes the lead idea for the exhibition concept which sends dynamic impulses and sequences via LED surfaces across the entire exhibition stand up to the major LED at the stage area of the BMW 6 Series Coupé. The fanned out media surfaces enclose and stage the highlight on the turning platform. By a highlight visible from all sides dynamic and aesthetic of the brand can be experienced.
The dynamic and vertically layered roof connects all main topics and leads the visitor through the exhibition focussing on the main topics: BMW EfficientDynamics, BMW ConnectedDrive, BMW Hybrid and BMW Electric Drive.